The Eleventh Hour: Modern Romance

This Sydney based label first came to my attention when scouring the Alice Euphemia website. The 'Modern Romance' collection is the 2010/2011 Resort collection and the debut for this fashion label. The future looks bright for the up-and-coming brand on the move with their strong emphasise on the structure of clothing as opposed to the colour or material. I do find the absence of colour and the minimalist approach as a young person to be a bit plaintive but it also allows the label to establish an identity within the fashion world through structure. The Eleventh Hour describes their own aesthetic as "architectural".

Their earlier pieces featured quite a few sheer panels which I find interesting and alluring but it does make the piece less accessible and easy to wear when in public unless of course there was something underneath like a leather bustier as well as leggings to save grace. It's a bold move construction wise, I'm just not too sure whether it would have payed off in terms of profits.

The Eleventh Hour was founded by Sydney based designer Anne Tu. Described as being a haven, catering "for those who appreciate quiet details, clean lines, luxurious fabrics and precise tailoring."

It certainly doesn't have any of the theatrics of Romance was Born but there is a mature look about it as well as versatility to wear the pieces at work functions with the drapery pants and jackets. The lacy dresses remind me a bit of Lover by Susien Chong in its early days of the Rose Army collection which I do love. The sweet lacy and black ruffled dress can easily have attitude added to it by wearing Doc Martens and silver skull jewellery.

I love the sweet sheer ruffles that mimic a cape structure with this black ruffled dress and pointed collar- it all seems so Edwardian to me. It's a dress like this that I adore for it's simple design but also the glamor about it as well as the luxurious material. For a singer or any other musician who wants to dress with style this dress is perfect, ticking the boxes for dressing in musicians black but the dress is also light weight and would let you move freely. Yesterday while awaiting for my shift to start I saw two gorgeous necklaces that would suit a dress of this style- one was a small cameo and marcasite piece and the other was a cow skull in sterling silver. You can chose your accessories to create and evoke a certain atmosphere. The skull would be more suited to using a Ouija board and burning candles while the cameo necklace would be suited for high tea with the queen. Pieces like this really rev my engine- versatility all in the same style of dress means you get twice the wear out of them. Despite all my dresses I don't have a nice plain, little black dress yet.

The cape which has a button through seam of a shirt is a bit more casual then the ruffled black dress, the styling of a hard wood floor with a white painted wall shows off the pieces in black really well but the white background doesn't do justice to the detail, stitching and structure of the white pieces in the collection. I'm commentating and favouring the black pieces a lot more as well due to my own personal taste- if I can get it in black then I usually buy it in black. The sheer nature of the dress means you'd do better to wear a tight-fitting body dress underneath to save grace. I myself own a Stolen Girlfriends Dress which serves that very purpose which had a large red, tartan bow on the back. I use it for sheer things instead though and for layering and extra warmth. This dress would probably be more suited for wearing in Summer/ Spring due to the sleeves of the cap making layering just that little more difficult.

Designer of The Eleventh Hour Anne Tu studied at the esteemed St George College of Fashion and Technology, before spending three years at Kirrily Johnston as head design assistant, and cutting her teeth with UK based minimalist experts, Preen.
Anne personally oversees the the production of her pieces within Australia, ensuring that the details on the pieces are kept flawless, that the edges are smoothly bound and the french seams are carefully and expertly crafted to ensure the pieces are beautiful on the inside as well as the out.

“The Eleventh Hour aesthetic can be described as architectural. Intricate shoulder pleats look as never ending as the Scalinata stairs of Rome, translucent panels as irregular as the windows of a Frank Lloyd Wright home and elongated collars as sharp as the Empire State Building.”

Making appearances in fashion magazines such as Oyster, Russh, Fresh It as well as Russh online, I expect bigger and better things from Anne Tu and the creative dream team at The Eleventh Hour in the seasons to come. Maybe even their own show at RAFW with more pieces dabbling in colour as well as keeping up with their strong emphasise on architectural structure and french seams. If you're interested in seeing some of the pieces in store, head on down to Alice Euphemia or Fame Agenda in Melbourne or Fallow or Bessie Head if you find yourself in Queensland. Expect to see a post on their most recent collection 'Melt' appearing shortly.

The Eleventh Hour: AW12

While scoruing the Alice Euphemia blog for fashionalble pieces of clothing and accessories, my metaphorical prayers were answered when I spotted some of The Eleventh Hour's collection for Autumn/ Winter 2012. I was first impressed by the title of the brand, sharing the same name of the first episode within the fifth Doctor Who series and second was the minimalist design of the clothing.

The clean cut lines as well as the seemingly comfortable materials such as the cardigan pictured above are dreamily mixed with sheer inserts in a geometric pattern. I loved the puff sleeves and the thick, bordered cuffs around the wrists as well as the trimmed edge of this cream coloured cardigan. The sheer panel at the top of the shoulders at the back of the piece adds a little sexiness to the piece as well as glamor. It could even be worn over the top of a red cocktail dress to downplay the theatrical colour.

Manica Cardigan – Ivory (also coming in Black)

Above is the lovely Manica Shirt in Ivory, which reminds me a lot of British Model, DJ and television presenter Alexa Chung's personal style with the vintage inspired blouse in white and the distinct collar and button seem detail in black to make a statement. The Eleventh Hour are a Sydney label which delivers a beautiful collection full of essential Winter staples. The model on which the collection is shot on is the lovely Louise Van der Voorst.

What really caught my attention about the Winter collection is the bold statement dress in a light weight material. Dubbed the Manica Shirt Dress, it comes in either Black/Lavender. Above is the Black colour with an ivory panel on the right but I would be most interested to see the lavdender Manica Dress in contrast with the ivory panel. Again is the season's best trend, collars on dresses as well as blouses to add a touch of class to a classic design with a twist. The styling is so simplistic with ankle boots and a pair of shorts from the collection here and there but the sentiment of the collections is clean cute lines and Winter basics with chic class. You could even get away with wearing them in an office or dressed up with a bomber jacket for an event. I saw a fantastic Romance was Born red rose bomber kacet that would look great with dresses in this ivory colour.

Manica Trench Dress – Black 

“The Eleventh Hour aesthetic can be described as architectural. Intricate shoulder pleats look as never ending as the Scalinata stairs of Rome, translucent panels as irregular as the windows of a Frank Lloyd Wright home and elongated collars as sharp as the Empire State Building.” .

Founded by Sydney-based designer Anne Tu, The Eleventh Hour is a label for those who appreciate quiet details, clean lines, luxurious fabrics and precise tailoring. .

Anne studied at the esteemed St George College of Fashion and Technology, before spending three years at Kirrily Johnston as head design assistant, and cutting her teeth with UK based minimalist experts, Preen. .

The Eleventh Hour launched in October of 2010, with a Resort collection entitled Modern Romance.
The simplicity, precision and thoughtful intricate detailing balanced with an understated colour palette emanates a certainty rare in other emerging brands. .

The Eleventh Hour collections are made in Australia, where Anne ensures flawless detailing, smoothed bound edges, french seams and careful craftsmanship makes each piece beautiful, both inside and out.